On average, women apply more than 7 different products on her skin daily. This is a huge toxic burden on our skin accumulated after years. Needless to say, all commercial products use foaming agents and artificial preservatives. Why take the chance when you have the option of reducing toxic build-up in your body? Pureness. Honest. Goodness. We make every effort to raise awareness of what these tounge-twisting ingredients may do to our body over years of exposure and use.